WhatsApp message templates, built to get approved.
154 templates for seven industries, written to Meta’s published rules and ready to copy. Each one passes our free template checker, with the category Meta is likely to give it.
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Test drive confirmed
Hi {{1}}, your test drive of the {{2}} is booked for {{3}} at our {{4}} showroom. Please bring your driving licence. Reply here if you need to change the time.
- Confirm
- Change time
{{1}} Rohan · {{2}} compact SUV · {{3}} Sat, 19 Oct, 11 am · {{4}} Andheri
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Test drive reminder
Reminder: your test drive of the {{1}} is tomorrow at {{2}}. Our sales advisor {{3}} will meet you at the showroom.
- ↗ Get directions
{{1}} electric SUV · {{2}} 11 am · {{3}} Vikram
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Service due reminder
Hi {{1}}, your {{2}} ({{3}}) is due for its scheduled service on {{4}}. Reply BOOK to choose a slot, or call us to book.
- Book a slot
- ☎ Call service desk
{{1}} Anita · {{2}} hatchback · {{3}} MH 02 AB 1234 · {{4}} 25 Oct
A due-date reminder for the customer’s own vehicle is an account update. Keep discounts on labour out of it.
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Service booking confirmed
Your service booking for {{1}} is confirmed for {{2}}. Booking ID: {{3}}. Drop the car at the service bay by 9:30 am.
{{1}} MH 02 AB 1234 · {{2}} Fri, 25 Oct · {{3}} SRV-20931
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Service estimate for approval
Hi {{1}}, our technician has inspected your {{2}}. The estimate for the extra work is {{3}}. Reply YES to approve or NO to skip it.
- Approve
- Skip extra work
{{1}} Anita · {{2}} hatchback · {{3}} Rs 3,450
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Vehicle ready for pickup
Good news, {{1}}: your {{2}} is ready. The final bill is {{3}}, and you can collect the car until 7 pm today.
- ↗ View invoice
{{1}} Anita · {{2}} hatchback · {{3}} Rs 6,820
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New car delivery date
Hi {{1}}, your new {{2}} will be ready for delivery on {{3}}. Your relationship manager {{4}} will call you to fix the time.
{{1}} Karan · {{2}} 7-seater SUV · {{3}} 2 Nov · {{4}} Neha
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Booking amount received
We’ve received your booking amount of {{1}} for the {{2}}. Receipt number: {{3}}. Thank you for choosing us.
{{1}} Rs 21,000 · {{2}} compact SUV, top variant · {{3}} RCPT-7781
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Insurance expiry notice
Hi {{1}}, the insurance for your vehicle {{2}} expires on {{3}}. Reply here if you’d like us to send you a renewal quote.
{{1}} Suresh · {{2}} KA 05 MN 4521 · {{3}} 12 Nov
A plain expiry notice is an account alert. “Renew now and save” would make it marketing.
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Feedback after a service
Hi {{1}}, thank you for servicing your {{2}} with us on {{3}}. How was the service? Reply with a rating from 1 to 5.
{{1}} Anita · {{2}} hatchback · {{3}} 25 Oct
Feedback stays utility because it names the specific service visit.
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New model launch
The all-new {{1}} is here, {{2}}! Be among the first to see it at our showroom this weekend and book a test drive.
Reply STOP to opt out
- ↗ See the car
{{1}} 2027 sedan · {{2}} Rohan
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Festive exchange offer
This festive season, get an exchange bonus of up to {{1}} on your old car when you upgrade to a new {{2}}. Valid till {{3}} at our showrooms.
Reply STOP to opt out
- Get my car valued
{{1}} Rs 50,000 · {{2}} micro SUV · {{3}} 31 Oct
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Free service camp
Hi {{1}}, our free car check-up camp runs from {{2}} to {{3}}: a 40-point inspection and a free wash with every visit. Reply YES to reserve a slot.
Reply STOP to opt out
{{1}} Suresh · {{2}} 4 Nov · {{3}} 10 Nov
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Accessories offer
Make your {{1}} yours: get {{2}}% off on genuine accessories this month, from seat covers to alloy wheels.
Reply STOP to opt out
- ↗ Browse accessories
{{1}} SUV · {{2}} 15
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Service win-back
Hi {{1}}, it’s been a while since your {{2}} visited us. Book a service this month and get a free AC check.
Reply STOP to opt out
- Book a service
{{1}} Pooja · {{2}} sedan
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Extended warranty
Your {{1}}’s standard warranty ends on {{2}}. Extend it by up to 3 years and stay covered on major parts. Talk to us to know more.
Reply STOP to opt out
{{1}} SUV · {{2}} 15 Dec
Selling an extended warranty is promotional, so this is marketing even though it mentions a date.
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Table booking confirmed
Hi {{1}}, your table for {{2}} at {{3}} is booked for {{4}}. We’ll hold it for 15 minutes. Reply here if your plans change.
- Change booking
- Cancel booking
{{1}} Meera · {{2}} 4 · {{3}} Your Restaurant · {{4}} Sat, 8 pm
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Table booking reminder
Reminder: your table for {{1}} is booked for today at {{2}}. See you soon!
- ↗ Get directions
{{1}} 4 · {{2}} 8 pm
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Order received
Thanks, {{1}}! We’ve received your order {{2}} and the kitchen has started on it. Estimated delivery time: {{3}} minutes.
{{1}} Arjun · {{2}} FD-4412 · {{3}} 35
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Order ready for pickup
Your order {{1}} is ready for pickup at the counter. Please show this message when you collect it.
{{1}} FD-4412
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Out for delivery
Your order {{1}} is on its way with {{2}}. It should reach you in about {{3}} minutes.
- ☎ Call the rider
{{1}} FD-4412 · {{2}} Ravi · {{3}} 15
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Bill after a visit
Thank you for dining with us, {{1}}. Your bill for {{2}} is {{3}}. You can view the full bill below.
- ↗ View bill
{{1}} Meera · {{2}} table 12 · {{3}} Rs 2,340
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Catering enquiry follow-up
Hi {{1}}, thanks for your catering enquiry on our website for {{2}} guests on {{3}}. Our events team will share the menu options here.
{{1}} Farhan · {{2}} 80 · {{3}} 16 Nov
Continuing a conversation the customer started on another channel is a utility use case in Meta’s guide.
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Loyalty points balance
Hi {{1}}, your visit today earned {{2}} points. Your balance is now {{3}} points.
{{1}} Meera · {{2}} 120 · {{3}} 860
A balance update after a visit is an account update. Adding “redeem now for a free dessert” would make it marketing.
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Feedback after a visit
Hi {{1}}, thank you for dining at {{2}} yesterday. How was your meal? Reply with a rating from 1 to 5.
{{1}} Meera · {{2}} Your Restaurant
It names the specific visit, so it can stay utility.
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Weekend special
This weekend only: {{1}} for two at just {{2}}. Walk in or reply to book your table.
Reply STOP to opt out
- Book a table
{{1}} a three-course dinner · {{2}} Rs 1,499
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Happy hours
Happy hours are back at {{1}}: every weekday from {{2}}, with buy-one-get-one on all beverages.
Reply STOP to opt out
{{1}} Your Restaurant · {{2}} 4 to 7 pm
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Birthday treat
Happy birthday, {{1}}! Celebrate with us this week and your dessert is on the house.
Reply STOP to opt out
- Book a table
{{1}} Meera
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We miss you
Hi {{1}}, we haven’t seen you in a while! Here’s {{2}}% off your next order with the code {{3}}, valid till Sunday.
Reply STOP to opt out
{{1}} Arjun · {{2}} 15 · {{3}} COMEBACK15
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Appointment confirmed
Hi {{1}}, your appointment with {{2}} is confirmed for {{3}} at {{4}}. Please arrive 10 minutes early with any previous reports.
- Confirm
- Reschedule
{{1}} Arjun · {{2}} Dr Mehta · {{3}} Mon, 21 Oct · {{4}} 11:30 am
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Appointment reminder
Reminder: you have an appointment with {{1}} tomorrow at {{2}}. Reply 1 to confirm or 2 to reschedule.
- Confirm
- Reschedule
{{1}} Dr Mehta · {{2}} 11:30 am
Meta doesn’t name appointment reminders, but a reminder of a booking the patient made fits its “requested by the user” rule.
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Appointment rescheduled
Your appointment with {{1}} has been moved to {{2}} at {{3}}, as requested. Reply here if this doesn’t work for you.
{{1}} Dr Mehta · {{2}} Wed, 23 Oct · {{3}} 5 pm
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Lab report ready
Hi {{1}}, your lab report for the test on {{2}} is ready. You can download it securely using the link below.
- ↗ Download report
{{1}} Arjun · {{2}} 18 Oct
Keep results out of the message itself: send a secure link instead of health details.
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Follow-up visit due
Hi {{1}}, {{2}} asked to see you again around {{3}} for your follow-up visit. Reply here to book a time.
- Book follow-up
{{1}} Arjun · {{2}} Dr Mehta · {{3}} 4 Nov
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Medicine refill reminder
Hi {{1}}, your prescription from {{2}} runs out around {{3}}. Reply here if you’d like the clinic pharmacy to keep a refill ready.
{{1}} Lakshmi · {{2}} Dr Rao · {{3}} 30 Oct
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Payment receipt
We’ve received your payment of {{1}} for your visit on {{2}}. Receipt number: {{3}}.
- ↗ View receipt
{{1}} Rs 800 · {{2}} 21 Oct · {{3}} CL-30117
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Video consultation link
Your video consultation with {{1}} starts at {{2}} today. Join from your phone using the button below a few minutes early.
- ↗ Join consultation
{{1}} Dr Mehta · {{2}} 6 pm
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Feedback after a visit
Hi {{1}}, thank you for visiting {{2}} on {{3}}. How was your experience at the clinic? Reply with a rating from 1 to 5.
{{1}} Arjun · {{2}} Dr Mehta · {{3}} 21 Oct
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Health check-up package
Hi {{1}}, our full-body health check-up now includes {{2}} tests for {{3}}. Book a morning slot this month.
Reply STOP to opt out
- Book a check-up
{{1}} Lakshmi · {{2}} 72 · {{3}} Rs 2,499
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Vaccination camp
Our {{1}} vaccination camp runs on {{2}} from 9 am to 1 pm at the clinic. Reply YES and we’ll reserve a slot for your family.
Reply STOP to opt out
{{1}} flu · {{2}} Sun, 3 Nov
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New specialist
We’re glad to welcome {{1}}, {{2}}, to our clinic. Consultations start on {{3}}. Reply here to book an appointment.
Reply STOP to opt out
{{1}} Dr Kapoor · {{2}} dermatologist · {{3}} 4 Nov
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Order confirmed
Hi {{1}}, thank you for your order! Order {{2}} is confirmed and will be delivered by {{3}}. We’ll message you when it ships.
- ↗ View order
{{1}} Priya · {{2}} A1043 · {{3}} Fri, 18 Oct
Meta’s own example of utility. It stays utility only while there’s no offer or code in it.
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Payment received
We’ve received your payment of {{1}} for order {{2}}. Thank you, {{3}}.
{{1}} Rs 1,299 · {{2}} A1043 · {{3}} Priya
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Cash on delivery confirmation
Hi {{1}}, you placed a cash on delivery order {{2}} for {{3}}. Please confirm it so we can ship it today.
- Confirm order
- Cancel order
{{1}} Priya · {{2}} A1043 · {{3}} Rs 1,299
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Order shipped
Your order {{1}} has shipped with {{2}}. Track it with the button below.
- ↗ Track order
{{1}} A1043 · {{2}} our courier partner
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Out for delivery
Your order {{1}} is out for delivery today. Please keep {{2}} ready if it’s a cash on delivery order.
{{1}} A1043 · {{2}} Rs 1,299
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Order delivered
Your order {{1}} has been delivered. If anything’s wrong with it, reply here and we’ll sort it out.
{{1}} A1043
Close to Meta’s own feedback example: it follows up on one specific order.
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Delivery attempt failed
We tried to deliver your order {{1}} today but couldn’t reach you. Reply with a good time, and we’ll try again on {{2}}.
- Deliver tomorrow
- Change address
{{1}} A1043 · {{2}} Sat, 19 Oct
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Return request received
We’ve received your return request for order {{1}}. Our courier will pick it up on {{2}}. Please keep the item packed with its tags.
{{1}} A1043 · {{2}} Mon, 21 Oct
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Refund processed
Your refund of {{1}} for order {{2}} has been processed. It should reach your original payment method within 5 to 7 working days.
{{1}} Rs 1,299 · {{2}} A1043
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Exchange pickup scheduled
Your exchange for order {{1}} is confirmed. We’ll pick up the old item and deliver the new size on {{2}}.
{{1}} A1043 · {{2}} Tue, 22 Oct
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Review request for an order
Hi {{1}}, how are you finding the {{2}} from order {{3}}? Reply with a rating from 1 to 5 and tell us what you think.
{{1}} Priya · {{2}} linen shirt · {{3}} A1043
Tied to a specific order, so it can stay utility. A generic “rate us” message would be marketing.
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Items left in cart
Hi {{1}}, you left {{2}} in your cart. We’ve saved it for you, so you can pick up where you left off.
Reply STOP to opt out
- ↗ Go to cart
{{1}} Priya · {{2}} the linen shirt
Meta lists cart reminders as retargeting, which is marketing.
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Back in stock
Good news, {{1}}: the {{2}} you asked about is back in stock in your size. Stock is limited, so grab it soon.
Reply STOP to opt out
- ↗ Shop now
{{1}} Priya · {{2}} linen shirt
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Price drop
The {{1}} on your wishlist is now {{2}}, down from {{3}}. The new price is on till Sunday.
Reply STOP to opt out
- ↗ View product
{{1}} running shoes · {{2}} Rs 2,499 · {{3}} Rs 3,299
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New collection
Our {{1}} collection just dropped, {{2}}! Fresh styles in sizes XS to 3XL, with free shipping on your first order from it.
Reply STOP to opt out
- ↗ See the collection
{{1}} festive · {{2}} Priya
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Sale announcement
Our {{1}} sale starts {{2}}: up to {{3}}% off sitewide. Set a reminder so you don’t miss it.
Reply STOP to opt out
- Remind me
{{1}} End of Season · {{2}} Friday · {{3}} 50
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Pay online for your order
Hi {{1}}, your order {{2}} is set for cash on delivery. If you’d rather pay online before it ships, use the link below.
- ↗ Pay online
{{1}} Priya · {{2}} A1043
A payment option for an order the customer placed. A discount for paying online would make it marketing.
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Ready for store pickup
Hi {{1}}, your order {{2}} is ready for pickup at our {{3}} store. Show this message at the billing counter.
- ↗ Store location
{{1}} Rahul · {{2}} ST-2210 · {{3}} Koramangala
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Alteration ready
Hi {{1}}, the alteration on your {{2}} is done. You can collect it from the store any day after 11 am.
{{1}} Rahul · {{2}} blazer
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E-receipt
Thank you for shopping at {{1}}, {{2}}. Your bill amount is {{3}}. View your e-receipt below.
- ↗ View e-receipt
{{1}} Your Store · {{2}} Rahul · {{3}} Rs 4,560
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Warranty registered
Your warranty for the {{1}} (serial {{2}}) is registered. It’s valid until {{3}}. Keep this message for your records.
{{1}} 55-inch LED TV · {{2}} SN4471209 · {{3}} 17 Oct 2028
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Home delivery scheduled
Your {{1}} will be delivered on {{2}} between {{3}}. Our team will call you 30 minutes before arriving.
{{1}} washing machine · {{2}} Sun, 20 Oct · {{3}} 10 am and 1 pm
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Installation booked
The installation of your {{1}} is booked for {{2}}. The technician’s name is {{3}}.
{{1}} split AC · {{2}} Mon, 21 Oct, 2 pm · {{3}} Imran
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Exchange processed
Your exchange is done, {{1}}. The credit of {{2}} is added to your store account and you can use it on your next bill.
{{1}} Rahul · {{2}} Rs 1,200
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Loyalty points update
Hi {{1}}, your purchase today earned {{2}} points. Your balance is {{3}} points.
{{1}} Rahul · {{2}} 456 · {{3}} 2,310
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Store appointment confirmed
Your appointment with our {{1}} at the {{2}} store is confirmed for {{3}}. Reply here if you need to change it.
{{1}} bridal stylist · {{2}} Linking Road · {{3}} Sat, 26 Oct, 4 pm
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End of season sale
Our End of Season Sale is on at {{1}} from {{2}}: up to {{3}}% off on top brands. See you there!
Reply STOP to opt out
- ↗ Find a store
{{1}} all our stores · {{2}} Friday · {{3}} 60
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Festive collection
Hi {{1}}, our {{2}} collection is now in stores. Visit this week for the first look at new arrivals.
Reply STOP to opt out
{{1}} Rahul · {{2}} Diwali
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Members’ early access
As a {{1}} member, you can shop our sale a day early, on {{2}}. Show this message at the counter to get in.
Reply STOP to opt out
{{1}} Gold · {{2}} Thu, 24 Oct
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New store opening
We’re opening our new store at {{1}} on {{2}}! Join us for the launch weekend with gifts for the first 100 shoppers.
Reply STOP to opt out
- ↗ Get directions
{{1}} MG Road, Pune · {{2}} Sat, 2 Nov
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Birthday wish
Happy birthday, {{1}}! Here’s a gift voucher of {{2}} to use at any of our stores this month.
Reply STOP to opt out
{{1}} Rahul · {{2}} Rs 500
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We miss you
Hi {{1}}, it’s been a while since your last visit. Here’s {{2}}% off on your next purchase, valid till {{3}}.
Reply STOP to opt out
{{1}} Rahul · {{2}} 10 · {{3}} 30 Nov
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Appointment confirmed
Hi {{1}}, your {{2}} with {{3}} is booked for {{4}}. Please arrive 5 minutes early.
- Confirm
- Reschedule
{{1}} Sneha · {{2}} haircut and blow-dry · {{3}} Riya · {{4}} Sat, 19 Oct, 3 pm
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Appointment reminder
Reminder: your {{1}} is tomorrow at {{2}}. Reply 1 to confirm or 2 if you need a different time.
- Confirm
- Change time
{{1}} facial · {{2}} 3 pm
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Running late
Hi {{1}}, {{2}} is running about {{3}} minutes late today. Sorry for the wait; we’ll keep your slot.
{{1}} Sneha · {{2}} Riya · {{3}} 15
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Package sessions left
Hi {{1}}, you’ve used {{2}} of the {{3}} sessions in your {{4}} package. Reply here to book the next one.
{{1}} Sneha · {{2}} 4 · {{3}} 6 · {{4}} laser
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Payment receipt
Thank you, {{1}}. We’ve received {{2}} for today’s {{3}}. Your receipt is below.
- ↗ View receipt
{{1}} Sneha · {{2}} Rs 2,800 · {{3}} hair spa
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Aftercare instructions
Hi {{1}}, here’s your aftercare for today’s {{2}}: avoid sun exposure for 48 hours and use the cream twice a day. Reply here if you have any questions.
{{1}} Sneha · {{2}} chemical peel
Care instructions after a treatment the client had are essential to them, so they fit utility.
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Feedback after a visit
Hi {{1}}, how did you like your {{2}} with {{3}} at today’s visit? Reply with a rating from 1 to 5.
{{1}} Sneha · {{2}} haircut · {{3}} Riya
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Bridal packages
Wedding season is here, {{1}}! Our bridal packages start at {{2}}, with a free trial session. Reply to book a consultation.
Reply STOP to opt out
- Book a consultation
{{1}} Sneha · {{2}} Rs 15,000
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New service
New at {{1}}: {{2}}. Book your first session this month at an introductory price of {{3}}.
Reply STOP to opt out
{{1}} Your Salon · {{2}} hydra facials · {{3}} Rs 1,999
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Membership
Hi {{1}}, become a {{2}} member and save on every visit, with priority booking on weekends. Ask us at your next appointment.
Reply STOP to opt out
{{1}} Sneha · {{2}} Gold
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Birthday wish
Happy birthday, {{1}}! Treat yourself this month: your next blow-dry is on us.
Reply STOP to opt out
- Book now
{{1}} Sneha
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We miss you
Hi {{1}}, it’s been {{2}} weeks since your last visit. Book this week and get {{3}}% off your next service.
Reply STOP to opt out
{{1}} Sneha · {{2}} 8 · {{3}} 20
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Festive look
Get festive-ready for {{1}}, {{2}}! Our party makeup and hair packages are open for booking. Slots fill up fast.
Reply STOP to opt out
- Book a slot
{{1}} Diwali · {{2}} Sneha
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Admission enquiry follow-up
Hello {{1}}, thank you for your admission enquiry for {{2}} on our website. Our admissions team will answer your questions here.
{{1}} Mrs Sharma · {{2}} Class 6
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Admission confirmed
Dear {{1}}, {{2}}’s admission to {{3}} is confirmed. The session starts on {{4}}. Welcome to our school!
{{1}} Mrs Sharma · {{2}} Aarav · {{3}} Class 6 · {{4}} 1 April
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Fee due reminder
Dear {{1}}, the {{2}} fee of {{3}} for {{4}} is due on {{5}}. You can pay online using the button below.
- ↗ Pay fee
{{1}} parent · {{2}} term 2 · {{3}} Rs 18,500 · {{4}} Aarav · {{5}} 31 Oct
A plain due-date reminder is utility. Never add late-fee threats: Meta rejects threatening content.
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Fee overdue (gentle)
Dear {{1}}, the fee of {{2}} for {{3}} was due on {{4}} and is still pending. If you’ve already paid, please ignore this message.
- ↗ Pay fee
- ☎ Call the office
{{1}} parent · {{2}} Rs 18,500 · {{3}} Aarav · {{4}} 31 Oct
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Fee received
We’ve received your payment of {{1}} towards {{2}}’s {{3}} fee. Your receipt number is {{4}}. Thank you for paying on time.
{{1}} Rs 18,500 · {{2}} Aarav · {{3}} term 2 · {{4}} FEE-55102
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Parent-teacher meeting
Dear parent, the parent-teacher meeting for {{1}} is on {{2}}. Your slot with {{3}} is at {{4}}.
- I’ll attend
- Need another slot
{{1}} Class 6B · {{2}} Sat, 26 Oct · {{3}} Ms Iyer · {{4}} 10:20 am
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Exam timetable
Dear parent, the {{1}} exams for {{2}} begin on {{3}}. The full timetable is at the link below.
- ↗ View timetable
{{1}} half-yearly · {{2}} Class 6 · {{3}} 11 Nov
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Results published
Dear parent, {{1}}’s {{2}} results are now available. Log in to the parent portal to view the report card.
- ↗ Open parent portal
{{1}} Aarav · {{2}} half-yearly
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Absence alert
Dear parent, {{1}} was marked absent today, {{2}}. If this is unexpected, please call the school office.
- ☎ Call the office
{{1}} Aarav · {{2}} 21 Oct
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Holiday notice
Dear parent, the school will remain closed on {{1}} for {{2}}. Classes resume on {{3}}.
{{1}} Fri, 1 Nov · {{2}} Diwali · {{3}} Mon, 4 Nov
A closure notice to enrolled families is essential to them. A festival greeting on its own would be marketing.
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School bus delay
Dear parent, bus {{1}} is running about {{2}} minutes late this morning because of traffic. We’ll update you if it changes.
{{1}} Route 7 · {{2}} 20
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Class rescheduled
Hi {{1}}, your {{2}} class on {{3}} has moved to {{4}}. Same room and teacher.
{{1}} Aditi · {{2}} Physics · {{3}} Thursday · {{4}} Friday at 5 pm
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Demo class booked
Hi {{1}}, your free demo class for {{2}} is booked for {{3}}. Here’s the address and what to bring.
- ↗ Class details
{{1}} Aditi · {{2}} JEE Physics · {{3}} Sat, 19 Oct, 10 am
“Free” describes a class the student booked, not an offer, so it stays an update.
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New batch starting
New {{1}} batch starts on {{2}}, with weekend classes and weekly tests. Seats are limited. Reply YES to know more.
Reply STOP to opt out
{{1}} NEET 2027 · {{2}} 1 Dec
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Summer camp
Our summer camp for ages {{1}} runs from {{2}} to {{3}}: coding, art, sports and more. Early registrations get a free T-shirt.
Reply STOP to opt out
- ↗ See the programme
{{1}} 6 to 12 · {{2}} 1 May · {{3}} 31 May
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Scholarship test
Hi {{1}}, our scholarship test on {{2}} can earn you up to {{3}}% off the course fee. Register before {{4}} to take it.
Reply STOP to opt out
{{1}} Aditi · {{2}} 10 Nov · {{3}} 50 · {{4}} 5 Nov
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Open house
You’re invited to our open house on {{1}} from {{2}}. Meet our teachers, see the campus and ask about admissions for {{3}}.
Reply STOP to opt out
{{1}} Sat, 9 Nov · {{2}} 10 am to 1 pm · {{3}} 2027
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Welcome after opt-in
Thanks for joining us on WhatsApp, {{1}}! You’ll get updates about your orders and bookings here. Reply HELP at any time to reach our team.
{{1}} Priya
Confirming an opt-in is one of Meta’s named utility use cases. Adding an offer would make it marketing.
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Support request received
Hi {{1}}, we’ve received your request and our team is on it. Your ticket number is {{2}}. We’ll reply here.
{{1}} Priya · {{2}} T-20941
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Support request resolved
Hi {{1}}, your ticket {{2}} has been resolved. If the issue isn’t fixed, reply here and we’ll reopen it.
{{1}} Priya · {{2}} T-20941
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Callback scheduled
Hi {{1}}, we’ll call you on {{2}} at {{3}} as requested. Reply here if you need a different time.
{{1}} Priya · {{2}} Mon, 21 Oct · {{3}} 4 pm
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Continue on WhatsApp
Hi {{1}}, you asked for help on our {{2}}. We can continue here on WhatsApp. How can we help?
{{1}} Priya · {{2}} website chat
Meta’s own utility example: continuing a conversation that started on another channel.
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Invoice ready
Hi {{1}}, your invoice {{2}} for {{3}} is ready. You can view and download it below.
- ↗ View invoice
{{1}} Priya · {{2}} INV-2026-1188 · {{3}} Rs 12,400
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Payment due reminder
Reminder: your payment of {{1}} for {{2}} is due on {{3}}. If you’ve already paid, please ignore this message.
- ↗ Pay now
{{1}} Rs 12,400 · {{2}} invoice INV-2026-1188 · {{3}} 31 Oct
Close to Meta’s own account-alert example. Keep it calm: threats of legal action get templates rejected.
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Payment failed
Hi {{1}}, your payment of {{2}} for {{3}} didn’t go through. You can try again using the link below.
- ↗ Try again
{{1}} Priya · {{2}} Rs 999 · {{3}} your subscription
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Subscription renewal notice
Hi {{1}}, your {{2}} plan renews on {{3}} for {{4}}. No action is needed if your payment details are up to date.
{{1}} Priya · {{2}} annual · {{3}} 1 Nov · {{4}} Rs 4,999
A plain renewal notice is an account update. Meta’s example of marketing is “renew today to save”.
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Change in opening hours
Hi {{1}}, a quick update about your booking on {{2}}: we’ll be open from {{3}} that day. Your booking time is unchanged.
{{1}} Priya · {{2}} Sun, 3 Nov · {{3}} 10 am to 4 pm
Sent only to customers with a booking that day, it’s essential to them. Sent to everyone, it’s marketing.
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Feedback on a purchase
Hi {{1}}, thank you for your purchase on {{2}}. Was everything as expected? Reply with a rating from 1 to 5.
{{1}} Priya · {{2}} 18 Oct
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Verification code
{{1}} is your verification code.
- ⧉ Copy code
{{1}} 482913
Meta’s preset authentication text. You don’t write it; you choose add-ons and a copy-code or one-tap button.
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Verification code with security note
{{1}} is your verification code. For your security, do not share this code.
- ⧉ Copy code
{{1}} 482913
Meta’s preset text with the optional security note switched on.
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Verification code with expiry
{{1}} is your verification code. For your security, do not share this code.
This code expires in 10 minutes.
- ⧉ Copy code
{{1}} 482913
Meta’s preset text with the security note and the expiry time (1 to 90 minutes) switched on.
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Diwali greeting
Happy Diwali, {{1}}! May your home be filled with light and joy. Thank you for being with {{2}} this year.
Reply STOP to opt out
{{1}} Priya · {{2}} Your Store
Greetings are marketing in Meta’s own examples, even without an offer.
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Holi greeting
Happy Holi, {{1}}! Wishing you a colourful, joyful day from all of us at {{2}}.
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{{1}} Priya · {{2}} Your Store
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Eid greeting
Eid Mubarak, {{1}}! Wishing you and your family peace and happiness, from all of us at {{2}}.
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{{1}} Priya · {{2}} Your Store
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Christmas greeting
Merry Christmas, {{1}}! Thank you for being part of the {{2}} family this year.
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{{1}} Priya · {{2}} Your Store
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New Year greeting
Happy New Year, {{1}}! Thank you for choosing {{2}} in 2026. We look forward to serving you this year.
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{{1}} Priya · {{2}} Your Store
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Festival sale
Our {{1}} sale is live, {{2}}! Get up to {{3}}% off till {{4}}. Tap below to see what’s on offer.
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- ↗ See the sale
{{1}} Diwali · {{2}} Priya · {{3}} 40 · {{4}} 3 Nov
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Refer a friend
Hi {{1}}, love {{2}}? Refer a friend and you both get {{3}} off your next purchase. Share your code: {{4}}.
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{{1}} Priya · {{2}} Your Store · {{3}} Rs 200 · {{4}} PRIYA200
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Loyalty programme launch
Introducing {{1}}, {{2}}: earn points on every purchase and get members-only previews. Joining is free.
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- Join now
{{1}} our rewards club · {{2}} Priya
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Event invitation
You’re invited, {{1}}! Join us for {{2}} on {{3}}. Reply YES to save your spot.
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{{1}} Priya · {{2}} our autumn trunk show · {{3}} Sat, 9 Nov, 5 pm
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App download
Hi {{1}}, our app is here! Track orders, save favourites and get app-only deals. Download it with the link below.
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- ↗ Get the app
{{1}} Priya
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Come back
Hi {{1}}, it’s been a while! Here’s {{2}} off your next order with the code {{3}}, valid for 7 days.
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{{1}} Priya · {{2}} Rs 150 · {{3}} WELCOMEBACK
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Review request
Hi {{1}}, if you enjoyed your experience with {{2}}, would you leave us a review? It takes a minute and helps us a lot.
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- ↗ Leave a review
{{1}} Priya · {{2}} Your Store
Asking for a public review without naming a specific order is a general request, which Meta treats as marketing.
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Pollution certificate due
Hi {{1}}, the pollution certificate for your vehicle {{2}} expires on {{3}}. You can get it checked at our service centre on any weekday.
{{1}} Suresh · {{2}} KA 05 MN 4521 · {{3}} 8 Nov
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Roadside help request received
We’ve received your roadside assistance request for {{1}}. Our technician {{2}} is on the way and should reach you in about {{3}} minutes.
- ☎ Call technician
{{1}} MH 02 AB 1234 · {{2}} Ganesh · {{3}} 40
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Waitlist: table ready
Hi {{1}}, your table is ready! Please come to the host desk within 10 minutes so we can seat your group of {{2}}.
{{1}} Meera · {{2}} 4
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Order running late
Sorry, {{1}}: your order {{2}} is running about {{3}} minutes late because of a rush in the kitchen. We’ll update you when it leaves.
{{1}} Arjun · {{2}} FD-4412 · {{3}} 10
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Home sample collection booked
Hi {{1}}, our technician will visit on {{2}} between {{3}} to collect your sample. Please follow the fasting instructions you were given.
{{1}} Lakshmi · {{2}} Tue, 22 Oct · {{3}} 7 and 8 am
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How to reach the clinic
Hi {{1}}, for your appointment tomorrow at {{2}}: the clinic is on the 2nd floor, with parking in the basement. Directions are below.
- ↗ Get directions
{{1}} Arjun · {{2}} 11:30 am
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Therapy session reminder
Reminder: your physiotherapy session {{1}} of {{2}} is tomorrow at {{3}}. Please wear comfortable clothes.
{{1}} 5 · {{2}} 10 · {{3}} 6 pm
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Order cancelled
Your order {{1}} has been cancelled as requested. If you paid online, the refund of {{2}} will reach you in 5 to 7 working days.
{{1}} A1043 · {{2}} Rs 1,299
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Shipment delayed
Sorry, {{1}}: your order {{2}} is delayed and will now arrive by {{3}}. We’ll message you as soon as it ships.
{{1}} Priya · {{2}} A1043 · {{3}} Tue, 22 Oct
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Item kept aside
Hi {{1}}, as requested we’ve kept the {{2}} aside for you at our {{3}} store until {{4}} tomorrow.
{{1}} Rahul · {{2}} blue sherwani, size 40 · {{3}} Linking Road · {{4}} 8 pm
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Repair status
Hi {{1}}, an update on your repair {{2}}: the part has arrived and your {{3}} will be ready by {{4}}.
{{1}} Rahul · {{2}} RP-3301 · {{3}} phone · {{4}} Saturday
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Waitlist: slot available
Hi {{1}}, a {{2}} slot you asked for has opened up on {{3}}. Reply YES in the next hour and it’s yours.
{{1}} Sneha · {{2}} manicure · {{3}} Sat, 19 Oct at 5 pm
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Booking cancelled
Hi {{1}}, your {{2}} on {{3}} has been cancelled as requested. Reply here whenever you’d like to book again.
{{1}} Sneha · {{2}} hair spa · {{3}} 19 Oct
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Gift card received
Hi {{1}}, {{2}} has sent you a gift card worth {{3}} for {{4}}. Show this message at the front desk when you visit.
{{1}} Sneha · {{2}} Ananya · {{3}} Rs 3,000 · {{4}} Your Salon
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Library book due
Dear parent, {{1}}’s library book “{{2}}” is due back on {{3}}. Please remind your child to bring it to school.
{{1}} Aarav · {{2}} Science Reader · {{3}} 25 Oct
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Booking cancelled
Hi {{1}}, your booking {{2}} for {{3}} has been cancelled as requested. Reply here if this was a mistake.
{{1}} Priya · {{2}} BK-7710 · {{3}} Sat, 26 Oct
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Missed appointment
Hi {{1}}, we missed you at your appointment on {{2}}. Reply here with a time that suits you and we’ll rebook it.
{{1}} Priya · {{2}} 21 Oct
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Confirm delivery address
Hi {{1}}, please confirm the delivery address for your order {{2}}: {{3}}. Reply CHANGE if it’s not right.
- Address is correct
- Change address
{{1}} Priya · {{2}} A1043 · {{3}} 14 MG Road, Pune
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Documents received
Hi {{1}}, we’ve received the documents for your application {{2}}. We’ll update you here within {{3}} working days.
{{1}} Priya · {{2}} APP-2290 · {{3}} 2
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Feedback on a support request
Hi {{1}}, how did we do on your support ticket {{2}}? Reply with a rating from 1 to 5.
{{1}} Priya · {{2}} T-20941
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Price list you asked for
Hi {{1}}, here’s the {{2}} price list you asked for when you called us. Reply here with any questions.
- ↗ View price list
{{1}} Priya · {{2}} 2026 catering
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Payment link
Hi {{1}}, here’s the payment link for {{2}}, amount {{3}}. The link is valid for 24 hours.
- ↗ Pay securely
{{1}} Priya · {{2}} order A1043 · {{3}} Rs 1,299
No templates match. Try another filter.
How to get your WhatsApp template approved.
What Meta’s documentation asks for, and the reasons templates most often get rejected or recategorised.
Choose the right category.
Utility is for updates on something the customer did or asked for, with nothing promotional. Since 9 April 2025, Meta approves a “utility” template with marketing in it as marketing, at the marketing rate (₹0.8631 vs ₹0.1150 per message in India).
Don’t start or end with a variable.
Put a word before {{1}} and finish with a word or a full stop. Number variables {{1}}, {{2}}… in order, with no gaps.
Give every variable a sample.
Use realistic samples, without #, $ or %.
Make the message clear on its own.
A message that’s mostly variables, or just “Congratulations!”, is treated as marketing. Too many variables for a short message gets rejected.
Stay inside the limits.
Body up to 1,024 characters, header and footer up to 60, and up to 10 buttons with labels up to 25 characters.
Never ask for sensitive numbers, and never threaten.
No full card or bank numbers, no ID numbers such as Aadhaar or PAN, and no threats of legal action or shaming.
Use authentication for OTPs.
One-time passcodes only go in authentication templates, with Meta’s preset text.
Don’t repeat yourself.
Meta rejects a template whose wording copies one you already have in your account.
Browse by industry or use.
By industry
By use
About these templates.
Before you copy one.
Are these templates approved by Meta?
No template is approved until Meta reviews it in your own WhatsApp Business account. These are written to Meta’s published rules and pass our template checker; Meta’s review makes the final call.
Can I use them for free?
Yes. Copy any template, change it to fit your business, and submit it from your WhatsApp Business account. No signup needed.
What do {{1}} and {{2}} mean?
They’re variables: the parts you fill in for each customer when you send, such as a name or an order number. Meta needs a sample value for each one when you submit.
What’s the difference in cost between utility and marketing?
In India, Meta charges ₹0.8631 per marketing message and ₹0.1150 per utility message (rate card effective 1 July 2026). Utility templates sent inside the 24-hour customer service window are free.
How long does Meta’s review take?
Review is automatic. Meta says a template can stay in review for up to 24 hours.
Can I send these with WaSparks?
Yes. In WaSparks you create a template, submit it to Meta and track its approval, then use it in chats and campaigns. Flint can also draft templates for you, free on every plan.
Send them from one place.
Create templates in WaSparks, submit them to Meta and track approval, then use them in chats and campaigns. Try it free for 30 days.