WhatsApp templates for e-commerce and D2C.

Order, shipping, cash-on-delivery, return and refund updates, plus cart reminders and sales, for online stores. 19 templates, written to Meta’s rules and ready to copy.

How WaSparks works for e-commerce and D2C

19 templates.

Category

Showing 19 templates

  • Order confirmed

    Utility

    Hi {{1}}, thank you for your order! Order {{2}} is confirmed and will be delivered by {{3}}. We’ll message you when it ships.

    • ↗ View order

    {{1}} Priya · {{2}} A1043 · {{3}} Fri, 18 Oct

    Meta’s own example of utility. It stays utility only while there’s no offer or code in it.

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  • Payment received

    Utility

    We’ve received your payment of {{1}} for order {{2}}. Thank you, {{3}}.

    {{1}} Rs 1,299 · {{2}} A1043 · {{3}} Priya

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  • Cash on delivery confirmation

    Utility

    Hi {{1}}, you placed a cash on delivery order {{2}} for {{3}}. Please confirm it so we can ship it today.

    • Confirm order
    • Cancel order

    {{1}} Priya · {{2}} A1043 · {{3}} Rs 1,299

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  • Order shipped

    Utility

    Your order {{1}} has shipped with {{2}}. Track it with the button below.

    • ↗ Track order

    {{1}} A1043 · {{2}} our courier partner

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  • Out for delivery

    Utility

    Your order {{1}} is out for delivery today. Please keep {{2}} ready if it’s a cash on delivery order.

    {{1}} A1043 · {{2}} Rs 1,299

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  • Order delivered

    Utility

    Your order {{1}} has been delivered. If anything’s wrong with it, reply here and we’ll sort it out.

    {{1}} A1043

    Close to Meta’s own feedback example: it follows up on one specific order.

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  • Delivery attempt failed

    Utility

    We tried to deliver your order {{1}} today but couldn’t reach you. Reply with a good time, and we’ll try again on {{2}}.

    • Deliver tomorrow
    • Change address

    {{1}} A1043 · {{2}} Sat, 19 Oct

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  • Return request received

    Utility

    We’ve received your return request for order {{1}}. Our courier will pick it up on {{2}}. Please keep the item packed with its tags.

    {{1}} A1043 · {{2}} Mon, 21 Oct

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  • Refund processed

    Utility

    Your refund of {{1}} for order {{2}} has been processed. It should reach your original payment method within 5 to 7 working days.

    {{1}} Rs 1,299 · {{2}} A1043

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  • Exchange pickup scheduled

    Utility

    Your exchange for order {{1}} is confirmed. We’ll pick up the old item and deliver the new size on {{2}}.

    {{1}} A1043 · {{2}} Tue, 22 Oct

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  • Review request for an order

    Utility

    Hi {{1}}, how are you finding the {{2}} from order {{3}}? Reply with a rating from 1 to 5 and tell us what you think.

    {{1}} Priya · {{2}} linen shirt · {{3}} A1043

    Tied to a specific order, so it can stay utility. A generic “rate us” message would be marketing.

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  • Items left in cart

    Marketing

    Hi {{1}}, you left {{2}} in your cart. We’ve saved it for you, so you can pick up where you left off.

    Reply STOP to opt out

    • ↗ Go to cart

    {{1}} Priya · {{2}} the linen shirt

    Meta lists cart reminders as retargeting, which is marketing.

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  • Back in stock

    Marketing

    Good news, {{1}}: the {{2}} you asked about is back in stock in your size. Stock is limited, so grab it soon.

    Reply STOP to opt out

    • ↗ Shop now

    {{1}} Priya · {{2}} linen shirt

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  • Price drop

    Marketing

    The {{1}} on your wishlist is now {{2}}, down from {{3}}. The new price is on till Sunday.

    Reply STOP to opt out

    • ↗ View product

    {{1}} running shoes · {{2}} Rs 2,499 · {{3}} Rs 3,299

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  • New collection

    Marketing

    Our {{1}} collection just dropped, {{2}}! Fresh styles in sizes XS to 3XL, with free shipping on your first order from it.

    Reply STOP to opt out

    • ↗ See the collection

    {{1}} festive · {{2}} Priya

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  • Sale announcement

    Marketing

    Our {{1}} sale starts {{2}}: up to {{3}}% off sitewide. Set a reminder so you don’t miss it.

    Reply STOP to opt out

    • Remind me

    {{1}} End of Season · {{2}} Friday · {{3}} 50

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  • Pay online for your order

    Utility

    Hi {{1}}, your order {{2}} is set for cash on delivery. If you’d rather pay online before it ships, use the link below.

    • ↗ Pay online

    {{1}} Priya · {{2}} A1043

    A payment option for an order the customer placed. A discount for paying online would make it marketing.

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  • Order cancelled

    Utility

    Your order {{1}} has been cancelled as requested. If you paid online, the refund of {{2}} will reach you in 5 to 7 working days.

    {{1}} A1043 · {{2}} Rs 1,299

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  • Shipment delayed

    Utility

    Sorry, {{1}}: your order {{2}} is delayed and will now arrive by {{3}}. We’ll message you as soon as it ships.

    {{1}} Priya · {{2}} A1043 · {{3}} Tue, 22 Oct

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Getting your templates approved.

Three things that decide the category, and the price.

  1. Order updates stay utility until you add a code.

    One discount code inside a shipping update turns it into marketing, at the marketing rate.

  2. Cart reminders are marketing.

    Meta uses “you left items in your cart” as its own example of retargeting.

  3. Confirm cash-on-delivery orders.

    Ask the customer to confirm with a quick-reply button before you ship.

Check your own template in the free checker

Send them from one place.

Create templates in WaSparks, submit them to Meta and track approval, then use them in chats and campaigns. Try it free for 30 days.