Back to blog
Engineering 1 min read

Designing webhook events for reliability at scale

ML
Marcus Lin
Co-founder & CTO · May 28, 2026

When you are delivering millions of message events a day, “mostly reliable” is not good enough. Here is how we built a webhook pipeline that does not drop events — even when a customer endpoint goes down.

Durable queues, not fire-and-forget

Every event is persisted before it is delivered, retried with exponential backoff, and only acknowledged once your endpoint confirms receipt. Nothing is lost between us and you.

Backpressure and replay

Slow consumers do not take down fast ones. Each tenant gets its own delivery lane, and a replay API lets you re-request any window of events after an outage.

#architecture #engineering #webhooks
Share
ML
Marcus Lin
Co-founder & CTO, Wasparks

Marcus Lin writes about messaging strategy, customer communication, and building businesses that put conversations first.

Keep reading

Strategy
June 18, 2026 · 2 min read

The complete guide to WhatsApp broadcast campaigns that actually convert

Product
June 12, 2026 · 1 min read

Introducing message status tracking: sent → delivered → read

AI
June 5, 2026 · 1 min read

How AI-powered replies will change frontline support