WaSparks WhatsApp Business API pricing calculator.
Estimate what Meta charges for the messages you send in a month, by country and category. Rates come from Meta’s own card, effective 1 July 2026: the same data WaSparks uses for its cost estimates.
Calculator
Messages a month
Meta’s charges
₹4,661/ month
- 5,000 marketing at ₹0.8631₹4,316
- 3,000 utility at ₹0.1150₹345
Replies inside the 24-hour window are free and aren’t counted here. Meta bills these charges to your WhatsApp account; with WaSparks there’s no markup.
Rates for India, per message.
Meta’s list rates, before taxes. Utility and authentication get cheaper as your monthly volume grows.
| Messages a month | Per message | |
|---|---|---|
| Marketing | Any volume | ₹0.8631 |
| Utility | 0–25,000,000 | ₹0.1150 |
| Utility | 25,000,001–50,000,000 | ₹0.1081 |
| Utility | 50,000,001–100,000,000 | ₹0.1012 |
| Utility | 100,000,001–200,000,000 | ₹0.0943 |
| Utility | 200,000,001–300,000,000 | ₹0.0874 |
| Utility | 300,000,001+ | ₹0.0805 |
| Authentication | 0–750,000 | ₹0.1150 |
| Authentication | 750,001–15,000,000 | ₹0.1081 |
| Authentication | 15,000,001–20,000,000 | ₹0.1012 |
| Authentication | 20,000,001–50,000,000 | ₹0.0943 |
| Authentication | 50,000,001–100,000,000 | ₹0.0874 |
| Authentication | 100,000,001+ | ₹0.0805 |
| Authentication, international | 0–750,000 | ₹2.4971 |
| Authentication, international | 750,001–15,000,000 | ₹2.3473 |
| Authentication, international | 15,000,001–20,000,000 | ₹2.1974 |
| Authentication, international | 20,000,001–50,000,000 | ₹2.0476 |
| Authentication, international | 50,000,001–100,000,000 | ₹1.8978 |
| Authentication, international | 100,000,001+ | ₹1.7480 |
Source: Meta’s WhatsApp pricing, rate card effective 1 July 2026.
How WhatsApp pricing works.
The short version.
Are replies to customers free?
Yes. Messages you send inside the 24-hour customer service window that a customer opens by writing to you are free, and so are utility templates sent inside that window.
Who bills these charges?
Meta does, to your own WhatsApp Business account. With WaSparks there’s no markup: your plan is separate, and WaSparks shows the estimate before every send.
Why does the rate drop at high volume?
For utility and authentication messages, Meta lowers the rate as your monthly volume in a market grows. The calculator applies each band to the messages that fall in it.
Are taxes included?
No. These are Meta’s list rates; taxes are added according to where your business is billed.
See the estimate before every send.
WaSparks shows Meta’s cost when you review a campaign, and the actual spend after. Try it free for 30 days.