Author: <span>Romil Sarna</span>

AllAICustomer StoriesEngineeringProductStrategy
Strategy
June 18, 2026 · 2 min read

The complete guide to WhatsApp broadcast campaigns that actually convert

From opt-in strategy to template approval and timing — everything you need to run broadcasts your customers welcome instead of mute.

AR Aisha Rahman
Product
June 12, 2026 · 1 min read

Introducing message status tracking: sent → delivered → read

See exactly where every message lands with real-time status updates now live across all plans.

ML Marcus Lin
AI
June 5, 2026 · 1 min read

How AI-powered replies will change frontline support

A look at where automation helps, where humans matter, and how to blend both without losing your brand voice.

SA Sofia Almeida
Engineering
May 28, 2026 · 1 min read

Designing webhook events for reliability at scale

Inside the architecture that streams millions of message events without dropping a single one.

ML Marcus Lin
Strategy
May 20, 2026 · 1 min read

Multi-tenant messaging: one dashboard, many brands

Why agencies and growing teams are consolidating every WhatsApp number into a single workspace.

AR Aisha Rahman
Customer Stories
May 14, 2026 · 1 min read

How Cratejoy cut response time by 80%

A support team’s playbook for turning a chaotic shared inbox into a calm, measurable operation.

DO David Okonkwo
Product
May 6, 2026 · 1 min read

Template management gets a redesign

Build, submit, and reuse approved WhatsApp templates faster with the new editor and variable preview.

SA Sofia Almeida